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Ahmed Salem Bugshan Investment Company Limited (ASB) is a family office headquartered in Dubai, United Arab Emirates, with a rich history dating back to 1923. Originally established as a steel manufacturer, ASB has evolved into a diversified conglomerate with interests spanning multiple sectors, including real estate, consumer goods, retail, healthcare, education, technology, and hospitality. The company operates across various geographies, notably in Saudi Arabia, the United Arab Emirates, Egypt, Algeria, Morocco, Yemen, and the United States. ASB's investment strategy focuses on private equity and real estate, targeting growth, late-stage, and buyout opportunities. The firm is committed to delivering high-quality products and services, aligning with the evolving needs of consumers in competitive markets. Through strategic alliances, joint ventures, and partnerships with leading global brands, ASB has solidified its position as a prominent player in the investment landscape of the Middle East and beyond.