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Naif Alrajhi Investment is a Saudi private investment firm established in 2012, headquartered in Riyadh, with offices in Dubai and London. The firm has a diversified portfolio spanning over 30 companies across five countries, including Saudi Arabia, the United Arab Emirates, the United Kingdom, Italy, and Morocco. Its investments cover sectors such as real estate, capital markets, mergers and acquisitions, hospitality, food and beverage, mining, technology, media, and logistics. The firm has made over 400 investments through 40 companies across 13 different industries and six countries. The firm's investment strategy focuses on growth, late-stage, pre-IPO, buyout, turnaround, and distressed opportunities. It has a history of strategic acquisitions, including a stake in Mawdoo3, a leader in Arabic artificial intelligence and data solutions, in December 2024. In February 2025, its subsidiary Phi Advertising partnered with Skyscale Media to launch Saudi Arabia's first global media representation services company. Additionally, in August 2023, the firm launched Fairmont Ramla Serviced Residence, the first standalone serviced residence by Fairmont Hotels and Resorts in Saudi Arabia. Naif Alrajhi Investment is led by Chairman and CEO Naif Saleh Alrajhi, who has been recognized for his innovative approach to diversified investment portfolios. Under his leadership, the firm has been listed in Forbes' Top 100 Arab Family Businesses in the Middle East in 2024 and 2025. The firm's commitment to diversification and strategic partnerships has positioned it as a significant player in the Middle East's investment landscape.